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About


SamplingLab has closed our Portland storefront, and is currently pivoting our business model to develop a new approach to product sampling, brand experiences and consumer feedback on new products.

While making that journey, we still want to hear from CPG brands interested in learning more about what's in store for a re-launch in 2017.

Email us at info@samplinglab.com to start the conversation.

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About


SamplingLab has closed our Portland storefront, and is currently pivoting our business model to develop a new approach to product sampling, brand experiences and consumer feedback on new products.

While making that journey, we still want to hear from CPG brands interested in learning more about what's in store for a re-launch in 2017.

Email us at info@samplinglab.com to start the conversation.

About

Imagine a retail store where everything is free for consumers, and for CPG brands, it's a store that doubles as a marketing platform to help:

  • Get honest consumer feedback to find out what they really think -- far better than traditional in-store or event-based sampling programs ever could
  • Test new products still in development, and those already on the shelf
  • Reach Millennial consumers in a unique, social-friendly setting that's creating unimaginable brand connections
  • Educate consumers on new products, and establish their trust in newly discovered brands

That store, called SamplingLab, exists today in Portland, Ore., and since our launch in December 2014, more than 9,200 Portland consumers have joined SamplingLab to discover new products and tell brands what they think. Our members also have completed nearly 13,000 product surveys.

SamplingLab is fixing the broken approaches to product sampling and consumer feedback that have essentially gone unchanged for decades, and no longer meet the needs of today's brands and consumers.

 

We're confident when you look more closely at what SamplingLab offers, you'll see how the "comfort zone" of traditional product sampling and consumer insights programs has suddenly become a bit less comfortable.


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Millennial Consumers


SamplingLab creates a direct link between consumer brands and Millennials.

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Millennial Consumers


SamplingLab creates a direct link between consumer brands and Millennials.

Millennial Consumers

While a lot of marketing programs target Millennials, SamplingLab's membership model creates a direct connection with them. 

Why Millennials? Because Millennials have achieved rock-star status among consumer brands. They represent 25% of the US population whose annual buying influence is unprecedented – like $1.3 trillion unprecedented – and the group that many consumer brands are looking for new ways to reach.

As the first generation of digital natives, Millennials can spend up to 18 hours a day consuming media in one form or another. That’s a lot of Facebooking, Instagramming, Tweeting and SnapChatting.

Most of all, Millennials expect a two-way relationship with brands, and aren’t shy about sharing their experiences — both good and bad.

That’s where SamplingLab steps in, by helping create, nurture and transform those relationships into positive brand experiences.


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How It Works


 

 

Social media has fueled a “thumbs up, thumbs down” culture where consumer opinions are freely shared with friends and strangers.

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How It Works


 

 

Social media has fueled a “thumbs up, thumbs down” culture where consumer opinions are freely shared with friends and strangers.

How It Works

Without question, social media has fueled a “thumbs up, thumbs down” culture where consumers freely share their opinions with friends and strangers. 

SamplingLab puts this phenomenon to work for CPG brands with an inviting and casual product discovery environment that encourages product trial, social interaction and honest feedback from consumers.

Compare that to a typical brand activation where strangers on the street simply take a free product and walk away. 

 

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Here’s how SamplingLab works:

1. SamplingLab partners with consumer brands to place their newest products in our store for about 30 days. Customized sampling and research programs also can be developed, including blind taste tests, in-store focus groups and product demos.

2. Consumers browse SamplingLab's store before signing up for a free membership--a prerequisite for product sampling. While we're primarily marketing to Millennials, SamplingLab welcomes all adults wanting to try new products and share their opinions.

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3. The free SamplingLab mobile app adds to the in-store experience, by displaying and describing our current product inventory, and enabling members to submit their product surveys right from the app. 

 

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4. After sampling, consumers share their feedback and opinions via a brief questionnaire on in-store iPads or their smart phone. Consumer members must submit the questionnaire in order to continue sampling more products. Product questionnaires are highly customized to ensure brands ask the questions most important to them.

5. To build consumer social engagement, SamplingLab offers incentives and rewards for sampling and social sharing. The more products consumers sample and share on their social networks, the more perks they earn, such as invitations to special events and earning preferred SamplingLab status.


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Brand Benefits


SamplingLab answers the unanswered questions that brands have about their products.

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Brand Benefits


SamplingLab answers the unanswered questions that brands have about their products.

Brand Benefits

No brand knows everything there is to know about their products, nor what customers think of them.

SamplingLab helps answer those critical questions.

We elevate product sampling and consumer feedback to a shareworthy level far above traditional brand activations and ordinary customer surveys. 

Our storefront physically connects brands with consumers to discover what's working and what's not. 

From our standpoint, SamplingLab becomes a natural extension of a brand's product R&D before new products reach store shelves. 

For brands, SamplingLab also serves as a:

● Venue for conducting in-store brand experiences far more valuable than typical activations
● Consumer lab for testing new products, package designs and flavors still in development
● Classroom for consumer product education through demos and seminars
● Catalyst for building customer engagement

Best of all, SamplingLab can become a centerpiece of a brand’s customer listening strategy, where we believe the long-term value truly lies.


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The Products


Food & beverage, health & beauty, household goods and personal care products are just a few of the CPG categories perfect for SamplingLab.

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The Products


Food & beverage, health & beauty, household goods and personal care products are just a few of the CPG categories perfect for SamplingLab.

The Products

SamplingLab partners with CPG brands in these categories:

  • Food & beverage (perishable, non-perishable and alcoholic)
  • Personal care
  • Household goods
  • Health & beauty
  • Millennial moms
  • Pet
  • Lifestyle/Fitness
  • Consumer Technology

If your products don’t fit neatly into these boxes, contact us anyway. We’re very creative.


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Contact Us


Want to know more?

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Contact Us


Want to know more?

Contact Us

Brands interested in becoming part of SamplingLab can contact Jeff Davis, SamplingLab’s founder, by email at jeff @ samplinglab.com or by using our contact form, which goes directly to his inbox.  

(Please include a phone number, since we've discovered some of our email replies land in spam folders).

Visit our consumer website at samplinglab.com.

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