While a lot of marketing programs target Millennials, SamplingLab's membership model creates a direct connection with them.
Why Millennials? Because Millennials have achieved rock-star status among consumer brands. They represent 25% of the US population whose annual buying influence is unprecedented – like $1.3 trillion unprecedented – and the group that many consumer brands are looking for new ways to reach.
As the first generation of digital natives, Millennials can spend up to 18 hours a day consuming media in one form or another. That’s a lot of Facebooking, Instagramming, Tweeting and SnapChatting.
Most of all, Millennials expect a two-way relationship with brands, and aren’t shy about sharing their experiences — both good and bad.
That’s where SamplingLab steps in, by helping create, nurture and transform those relationships into positive brand experiences.